Title Idea: Masculinité égalitariste :
La vie après le traditionalisme, et la réaction féministe.
Frequent advice: Title and description of your eBook should contain keywords that people are using in search engines (Edwards and Vitale 2007).
Google search syntax:
Enter the words (the logical AND) not case sensitive
“ “ exact phraseÄÄ
OR
use Google and enter
6,010,000 for ebook
115,000,000 for the new man
108,000,000 for new man.
1,890,000 for "the new man"
474,000 for masculinity
424,000 for traditionalism
747,000 for masculinity OR traditionalism
56,200 for masculinity traditionalism.
=> 5 hits on the first page
3 for "masculinity traditionalism"
=> captures masculinity after traditionalism. 2 of 3 are my book
Having selected a title with frequently used keywords, we can bid on keywords in popular search engines.
Bidding on keywords is one of the most important steps in the paid search process. Your bid helps determine your advertisement’s positioning in search results.
Examples:
Google’s AdWords
Yahoo Sales Marketing (formerly Overture)
http://smallbusiness.yahoo.com/
http://searchmarketing.yahoo.com/srch/index.php
The question remains: what does it help using the investment to lure people who are interested in feminism to my book? I might get many people who are not interest in masculinity and certainly not the way it is described in the book.
There is a quite simplified marketing effort described in self-help books and on the www sites of companies that make money by advertising for you.
Companies skew your search results
Google was attacked on this case of ethics.
Charge.com
InstaMerchant
A comparison of the top 10:
http://credit-card-processing-review.toptenreviews.com/
There are a number of publications of how to increase traffic:
Additional websites with high traffic increases the chances to generate hits on searches. Independent from pays promotion, for most search engines three factors determine the search:
· the number of hits on a specific page
· the connectedness of this page (number of links to this page)
· the number of hits these connected pages receive.
There are a number of search engines with which you can register your website.
· This can be for free and supports or accelerates the automatic indexing initiated by the search engine.
· Some charge for your listing.
· Other companies generate high traffic and sell you the opportunity to be linked to them and hereby profit from their traffic.
A web feed is a data format – usually XML – that allows for frequent updates.
Content providers publish a feed link to their web feet on their www site.
Users can subscribe with an aggregator program.
This aggregator program is a newsreader of feed reader.
Aggregators can be programmed to check the www periodically on selected topics form selected content providers.
Having created an effective web representation, I award an affiliate for each customer or for each visitor of my website.
The affiliate does the marketing that I award by sharing profits.
Example: ClickBank http://www.clickbank.com
Disclaimer: The documents linked to other sources on the WWW, others than http://www2.tltc.ttu.edu/Schneider2/ and its subdirectories, do not necessarily express the views of Texas Tech University, Université Paris X, or Dr. Schneider. @Copyright 2007 Dr. Andreas Schneider