Université Paris X - Nanterre Master 2 Premiere Semestre UE Complémentaire 2 – L’institution et L’enterprise Culturelle EC: Language et civilization anglo-saxonnes
		ePublishing   Dr. Andreas Schneider   Andreas.schneider@ttu.edu Fall 2007

This course investigates the applicability of established and new electronic media for the dissemination of written information. We will scrutinize cultural problems that arise in the acceptance of the new media and the communication with the new media. 

A hands-on project is used to further the understanding of the US English language and the problems of translation.  This project includes editorial decision-making, layout, and marketing specific to ePublishing. In this context we use software (MS Word, Adobe InDesign, Adobe Acrobat, and Adobe Illustrator) that is popular in the industry.

Students will be graded for a brief oral presentation, the fulfillment of the five steps of the project, and a final examination that tests the understanding of key concepts in ePublishing.

Links to the ePublishing sessions will be updated through the course of the semester:

Session 1 (Oct 1) Introduction

Session 2 (Oct 8) Intertextuality: Culture and Meaning

Session 3 (Oct 15) Forms of ePublishing

Session 4 (Oct 22) Scholarly Forms of ePublishing

Session 5 (Oct 27) Multimedia oriented ePublishing & Project: Translation

Nov 5 no class

Session 6 (Nov 12) eBooks: the Dark Side

Session 7 (Nov 19) eBooks and Print on Demand Publishing

Session 8 (Nov 26) Topics, Content and Structure

Session 9 (Dec 3) COMPUTER CLASSROOM Production

Session 10 (Dec 10) Marketing

Required Readings

Edward, Jim and Joe Vitale. 2007. How to WRITE and PUBLISH Your Own eBook in as Little as 7 DAYS. New York: Morgan James.

Schneider Andreas. 2007. The New Man: Overcoming the Dark Ages of Traditionalism and its Feminist Reaction. Texas: SocioThought.

Suggested Reading

Shillingsburg, Peter L. 2007. From Gutenberg to Google. Cambridge UK: Cambridge.

Grade Requirements

Presentation                                                              20%

Project                                                                       60%

• Project Task 1: Send email (5 %)
• Project Task 2: Translation (50 %) due Nov 11
• Project Task 3: Editorial Work (20 %) due Nov 18
• Project Task 4: Copy edit Chapter (group task 20%)  start in class Nov 26, due Dec 1
• Project Task 5: Format your chapter (group task 5%) in-class task and submission Dec 3

Final Exam                                                                20%  due Dec 10

Presentation Topics (PRE) (two students for each presentation)

PRE 1 Session 3 Online Encyclopedias content and quality

PRE 2 Session 3 Wikipedia: submission process and quality control

PRE 3 Session 3 Online Libraries that are publicly accessible

PRE 4 Session 3 Ezines: Present a sample of ezines. How much infomercial

PRE 5 Session 4 Present scholarly e-journals in your discipline

PRE 6 Session 4 How do you evaluate scholarly e-journals in your discipline

PRE 7 Session 5 Podcast: create a Podcast and explain us the process

PRE 8 Session 5 YouTube: submit a movie and explain us the process

PRE 9 Session 5 Google Earth: submit a description and/or picture and explain us the process

PRE 10 Session 6 How many eBook publishers do you find? What is the predominant genre?

PRE 11 Session 6 Give examples of eBook publications with "weak" or "poorly investigated" content.

PRE 12 Session 7 Print on demand publishers. Investigate and show good examples and bad examples

PRE 13 Session 7 Investigate Amazon.com: what are the most popular formats in eBook publishing what are their pros and cons?

PRE 14 Session 8 Investigate eBook Publications. What are the specializations of publishers? What are the most popular topics?

PRE 15 Session 8 What formats do eBook publishers require in their submission guidelines?

PRE 16 Session 9 Present and submit in PDF a cover design to be used for our project (version 1)

PRE 17 Session 9 Present and submit in PDF a cover design to be used for our project (version 2)