Impression Management

Goffman, Erving. 1963. Stigma: Notes on the Management of Spoiled Identity. NY: Simon and Schuster.

 

Difference between virtual and actual identity.

If the discrepancy is known we speak of a discredited person. 

This discrepancy might

 

Techniques Impression Management

1. Control Social Information

2. Manipulating the Visibility

3. Personal Biography

4. Teamwork

5. Retreat Backstage

6.  I would add Sub-culture or Semi-Permanent Backstage

 

 

Discrepancies between virtual and actual identity

a) will always occur

b) will always give raise to the need of

 

If the discrepancy is not known, we speak of a discreditable person.

In this case, the person can engage in impression management to avoid the open recognition of her potentially stigmatizing property.

 

Disclosure of oneself implies a radical shift

 

New methods available to life with the stigma.

  • coming out, serve as an example
  • organize the stigmatized group
  • educate others
  • turn the stigma symbol into a status symbol

Potential Critique: Goffman over stresses the play of a role and underestimates the internalization (playing roles "on auto pilot").


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